Sökresultat för: Tom Doctoroff
What Chinese Want (Inbunden)
avTom Doctoroff
ISBN: 9780230340305 - UTGIVEN: 201206Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble t[...]
What Chinese Want (Häftad)
avTom Doctoroff
ISBN: 9781137278357 - UTGIVEN: 2013-10A look at contemporary Chinese consumer behaviour, how its cultural influences separate it from the West and how marketers and businesses can harness the natural strengths to succeed there Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals hi[...]
